In the modern information-driven business environment, digital marketing is what’s setting brands apart from competitors. At the heart of digital marketing is SEO marketing; this refers to the use of search engines such as Google, Bing, and Yahoo as business marketing tools.
Google, which is the leading search engine, processes a staggering 40,000 queries every second. This amounts to well over 3 billion unique searches every single day. Million of unique visitors go on Google and other search engines looking for products and services to buy. This presents an incredible opportunity for e-commerce businesses to take advantage of this vast market.
There are many different techniques of search engine marketing. Some of them include keyword optimization, backlinking, paid ads, and blogging. The ultimate goal of SEO marketing, despite the diversity in the method, is to rank highly on search engine results pages (SERP). Websites on the first result page and the top three results get the most clicks and visits.
Many businesses hire digital marketers to boost their SEO strategies. But why should you hire an SEO company or any other SEO marketer to improve your SERP ranking? Why should you care about SEO marketing at all? Well, here are some of the most attractive benefits of SEO marketing in 2020.
1. Bring in New Leads
Search engine query results are considered the top sources of web traffic, followed by social media, and backlinks. Unless internet users are very specific about the site they want to visit, they often look for the online resources they need on search engines. SEO is the primary source of traffic and leads for many B2B and B2C businesses.
One of the ways of capturing leads through SEO is taking advantage of search queries through keyword optimization. SEO marketing also presents other ways of boosting organic traffic such as inbound links, social media signals, referrals, and mentions in online directories and forums.
2. Boost Brand Awareness
Brand awareness refers to the extent to which your target market segment recognizes your brand and associated the brand to the products and services it offers. In other words, brand awareness is all about how familiar your customers or audiences are with your brand and business.
Brand awareness is essential for the success of any marketing campaign. A majority of consumers are likely to buy from a brand they recognize. A productive SEO marketing campaign should keep your website or business on top of the SERPs, which means internet users will be able to see more of your brand and grow to associate it with your business.
3. Boosts Conversions
Excellent ranking on search engines can translate into high conversion rates and sales. Analysts have speculated that if done right, SEO can easily achieve a 14.6% conversion rate. What’s more, organic searches at the top of results pages have a higher click-through rate than other sources of traffic, which increases the potential for conversions and sales drastically.
Research has proven that customers are more likely to trust an organic result on search engines than ads and referrals. Plus, many potential buyers like to do their own research on Google and other platforms before deciding what and where to buy. If your business keeps popping up in these searches, then you stand a good chance of making the buyer’s cut.
4. SEO Encourages Foot Traffic in Local Stores
A good number of customers use the internet to search for local businesses in their area. Google, for instance, has various features and provisions to cater to this segment on searchers. You can list your business on Google My business, which is a sort of online business listing or directory. Based on the information provided, such as an address, working hours, and business details, Google can show you listing to internet users searching in that particular geographical area.
This whole idea of marketing local businesses using search engines is called local SEO, and it goes beyond listing businesses on Google My Business. You can, for instance, also customize your keyword strategy and domain extension to leverage localized queries.
5. Creates Brand Credibility and Authority
Ranking highly on SERPs can give customers the impression that your brand is an authoritative leader in the industry. Many customers trust Google to present them with relevant and reputable businesses in search results, and of course, Google delivers on this trust. So, ranking well on search engines can help establish your business as a credible and trustworthy brand.
Of most digital marketing methods, SEO marketing is relatively cost-effective and sustainable. Although SEO strategies keep changing, it’s easy to maintain favorable SERP ranking by following and adjusting to SEO trends.
Furthermore, SEO marketing is quite manageable cost-wise, even for small businesses. Unless you go for paid SEO marketing such as Google AdWords, other SEO strategies such as content and web optimization barely cost a thing, and these efforts have a remarkably high ROI. Plus, even when Google updates its algorithms and changes some of the SEO rules, you only need to make a few adjustments to stay on the safe side.
Even in 2020, SEO marketing continues to be a highly effective and relatively inexpensive marketing technique. As far as digital marketing goes, you simply can afford to ignore the undisputed value of SEO marketing. SEO marketing gives both small and big businesses a fighting chance in the highly competitive online market space. However, keep in mind that SEO marketing itself is highly competitive as well, and you need to continuously nurture your SEO campaign to keep up with competitors and other dynamics.